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• Passenger Experience

What you can&)—of ads has exploded, with some people tuning in just for the ads. In turn, the ads have become mini-movies—complex, clever, and cinematic commercials that

In 1972, the ad known as “Hilltop”—one of Coca-Cola’s most famous ads, and at the time the world’s —featured a diverse group of young people clutching glass Coke bottles and harmonizing, “I’d like to buy the world a Coke… it’s the real thing.”

Other memorable ads:

Location, location, location

The fight to host the Big Game is almost as competitive as the game itself. The 2023 championship, hosted by Phoenix, Arizona, brought in in economic activity for the region.

Las Vegas, which will host the 58th event on Feb. 11, is primed and ready. The city is home to more than 150,000 hotel rooms, and many hotels—especially ones close to Allegiant Stadium—are offering hospitality packages topping $10,000 for a three-night stay.

The 65,000-seat stadium—a stone’s throw from the Las Vegas international airport and the famous Welcome to Fabulous Las Vegas sign—is an attraction in its own right.

Built as the new home for the NFL’s Las Vegas Raiders and the NCAA’s UNLV Rebels, Allegiant Stadium opened in 2020 to major accolades. The sleek black and silver dome was design house from Kansas City (Kansas) and infrastructure design firm HNTB from Kansas City (Missouri).

Allegiant Stadium boasts state-of-the-art features including a 19-million-pound retractable natural turf field tray, as well as 200-foot wide glass doors on the north end giving panoramic views of the Las Vegas Strip.

The $1.5-billion stadium is also home to the world’s largest 3D-printed sculpture, the 85-foot-tall Al Davis Memorial Torch paying tribute to the former coach and longtime owner of the Oakland Raiders before the team moved to Las Vegas.

For those without tickets, watch parties are planned across the city as are events leading up to the Big Game. For instance, will host games, autograph signings, and other delights for football fans. These events promise to be slickly branded and heavily attended.